by alshamil | Sep 11, 2016 | Promotions
Multi Function Pen with high ligter, touch screen tip and ball point pen. Available in different colours. MOQ : 250 Pcs. For more info: E-mail: promotions@alshamil.iq Mobile: +964 783 051 3050
by alshamil | Aug 18, 2015 | Case studies, Design insights, News, Promotions
Experienced Marketer to Lead the Development of Growing Content Strategy Group BOSTON – October 14, 2014 – AMP Agency, an integrated marketing agency, announced the hiring of Adam Wheeler as Senior Vice President. In the role, Wheeler will oversee strategic accounts as well as lead the development and execution of social media and content marketing solutions across AMP’s roster of clients. “Brands are demanding higher quality, always-on content and will continue to do so,” said Gary Colen, CEO at AMP Agency. “Adam’s thorough understanding of digital media and content strategy will ensure that we are creating the most strategic, forward-thinking, content-driven programs for our clients.” Prior to joining AMP, Wheeler created feature-quality content solutions optimized for performance in search and social media at scale for premium brands like John Hancock and Four Seasons Hotels. Wheeler spent six years at Isobar, an Aegis company, focused on engineering innovative and effective digital marketing solutions for brands like Disney, Mackenzie Financial, Samsung and Wyndham Hotels. “I am extremely excited to join a team as talented and passionate as the one at AMP,” stated Wheeler. “AMP’s affinity for providing world class, integrated solutions makes it possible for us to enable brands to become storytellers as they make the necessary transition to publishing and continue to engage their audiences in new and innovative ways. I look forward to being a catalyst for continued growth at the...
by alshamil | Aug 18, 2015 | Uncategorized
Alshamil Agency is thrilled to be named a finalist for four Ad Club Media Maven Awards in the following categories: Best Use of Print – Boden Best Use of Social Media – John Hancock Best Use of Out of Home – Icelandair Best Plan for Campaign Spending $1M or Less – John Hancock According to the Ad Club, “Since its inception, the Annual Media Maven Awards has sought to honor and recognize those media plans and professionals that have the creativity and curiosity to rethink everything media within the New England marketing and advertising community. The awards represent the very best media campaigns, plans, and ideas, as well as the people, agencies, and brands responsible for bringing them to life. Voted on by some of the top marketing and media executives in the country, ranging from traditional to digital, multi-cultural to B2B, all-star to rising star, and exemplify the standards for creating, planning, and executing effective media initiatives.”...
by alshamil | Aug 18, 2015 | Uncategorized
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter? Market your product to people, not target audiences. It’s not about identifying a target audience. It’s about developing messaging that will resonate with people. People > Targets By honing in on people’s interests, behaviors and attitudes, you can create messaging that resonates with them and develop an impactful media strategy that reaches the people most likely to consider, try or buy your product. While the tried and true attributes that define a target audience (age, gender, income, geography, etc.) remain immensely important, a persona which includes granular information, around who the person is as an individual and what they value, provides an invaluable level of insight. You can employ a range of tactics to construct a persona, including primary and secondary research. Using these personas, you can buy media based on people’s behaviors and digital profiles versus predetermined channel and media preferences – resulting in media efficiencies and efficacy. THEORY IN ACTION Accurately knowing the ins-and-outs of your customer maximizes your ad effectiveness and eliminates wasteful spending. To gather this information, follow some of these best practices used by our client, Boden: Defining the Unknown – As a UK-based brand looking to enter the US market, Boden knew understanding the nuances of the US Boden shopper were critical to success. To gather relevant insights, we deployed a national online survey to understand...
by alshamil | Aug 18, 2015 | Uncategorized
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter? Market your product to people, not target audiences. It’s not about identifying a target audience. It’s about developing messaging that will resonate with people. People > Targets By honing in on people’s interests, behaviors and attitudes, you can create messaging that resonates with them and develop an impactful media strategy that reaches the people most likely to consider, try or buy your product. While the tried and true attributes that define a target audience (age, gender, income, geography, etc.) remain immensely important, a persona which includes granular information, around who the person is as an individual and what they value, provides an invaluable level of insight. You can employ a range of tactics to construct a persona, including primary and secondary research. Using these personas, you can buy media based on people’s behaviors and digital profiles versus predetermined channel and media preferences – resulting in media efficiencies and efficacy. THEORY IN ACTION Accurately knowing the ins-and-outs of your customer maximizes your ad effectiveness and eliminates wasteful spending. To gather this information, follow some of these best practices used by our client, Boden: Defining the Unknown – As a UK-based brand looking to enter the US market, Boden knew understanding the nuances of the US Boden shopper were critical to success. To gather relevant insights, we deployed a national online survey to understand...
